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ROBERVAL ‒ March 9, 2017 – October 16-19, 2017, Naturallia 2017, the largest Canadian forum on natural resources, will be held in Roberval. The event will receive financial support from the Governments of Canada and Quebec, as well as regional bodies. Indeed, with Ottawa contributing $150,000 and Quebec, $50,000, the local RCMs, the City of Roberval and the Mashteuiatsh community have pooled their resources to an amount of $125,000, making it possible to hold Naturallia 2017 in the Saguenay–Lac-Saint-Jean region.

The Organizing Committee officially announced the event this morning, at Roberval City Hall. In attendance were the city’s mayor, Mr. Guy Larouche, the chief of the Pekuakamiulnuatsh First Nation, Mr. Gilbert Dominique, and the Director of Canada Economic Development for Quebec Regions, Mr. Stéphane Bergeron. Naturallia 2017, the 5th edition of the forum, is the leading trilingual forum for national and international SMEs working in the natural resources field (mining, logging, renewable energy, and leading-edge technology).

United with our “Eyes to the North”

Mr. Guy Larouche, mayor of Roberval, is proud to see his city, Domaine-du-Roy RCM and Mashteuiatsh unite to hold this prestigious event. “This regional partnership project is an opportunity to pool our efforts and help Saguenay–Lac-Saint-Jean SMEs bolster their strategic partnerships,” he said. He also wanted to thank his counterpart from the town of Saint-Prime, Mr. Lucien Boivin, for his willingness and cooperation in merging Naturallia’s activities with the “Un Regard vers le Nord” event, which will not be held in 2017.

Mashteuiatsh: A key partner

As chief Dominique explains, the fact that the event is closely tied to the development of natural resources and that it is taking place on the Nitassinan (land) of the Pekuakamiulnuatsh, it is of great importance for Mashteuiatsh to be involved as a stakeholder in the venue. He thus confirmed financial backing from the Pekuakamiulnuatsh Takuhikan for Naturallia 2017, but also the involvement of several members of his organization in the event’s various committees.

An event for regional SMEs

 For Ms. Nadine Brassard, General Manager of SERDEX International and joint promoter of Naturallia, an event of this magnitude is powerful leverage for the growth of Saguenay–Lac-Saint-Jean businesses outside Quebec. “We usually take on the role of chef de mission for business people who attend these events. This time, SERDEX International is acting as host, as Naturallia 2017 is being held in our region,” she said.

For his part, Mr. Guy Bouchard, editor of Informe Affaires, joint promoter of the event and chairman of the Naturallia 2017 Organizing Committee, mentions that holding the event at home is a win-win situation for the region. “We were able to achieve regional unity around the event, and to convince several local organizations to sit on the various committees. Naturallia is made-to-measure for the Saguenay–Lac-Saint-Jean economy, and we hope our SMEs can make the most of the event,” he added. He seized this opportunity to encourage businesses to register on the Naturallia Website.

200 to 300 participants expected

 For this 5th edition, some 200 to 300 participants are expected, not only from regional companies and organizations, but also from across Canada and fifteen or so African, South American, North European countries. Over four days of intensive activity, they will have many opportunities to drum up business and form strategic partnerships through targeted meetings and other interests, such as industrial tours, conferences, and roundtables.


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